The Mildred's Group approached us with a simple ask: build a brand with oodles of personality that could make their first Hakka restaurant a Soho hotspot. So we did just that. Partnering with illustration agency Jelly and the brilliant Mumbai-based illustration duo Boomranng, we created a brand stuffed full of attitude.

The ingredients? A bespoke wordmark inspired by Bengali and Chinese letterforms. Bold colours and illustrations infused with the energy of modern Hakka. A tone of voice that isn’t afraid to turn up the heat. Together they make Tangra the kind of downright delicious brand Soho streets deserve.