Finn Waring is a London-based photographer focusing on high fashion and still live space. His practice aims to be not only a reflection of the past but also a bridge between old-style editorial work and future-proofed photography.

The wordmark focuses on the idea of new perspectives through past references: without the past, there can't be a future. The motion principles are based on how his work reflects what's around him, and acts as a portal between the past and present.