In 2023, over a drink at the pub, Cicely Scates and I co-founded The Bad Running Club, a running club for the truly, truly bad runners. We embrace the people who can’t see themselves as part of Fitsagram, and for anyone who feels like a fish on dry land in a world full of gymsharks.

The Bad Running Club exists purely out of spite of the well-established Soho influencer running clubs. There is no expensive gear, no uplifting messaging, just plenty of excuses, typography that runs as straight as us, and colours inspired by our local pizzeria.